About Chicane Motorsports
The story of how a driver and a business guy built a different kind of race team.
From One Car and a Laptop to a Two-Car Program
Chicane Motorsports didn’t start in a boardroom – it started in the paddock.
Over the last few seasons, Cody McKay Motorsports and Coleman & Co PR quietly built one of the most visible programs in Aussie Racing Cars: consistent TV time, sponsor-friendly content and a media engine that turned race weekends into real marketing assets.
In 2025, that work was recognised with the category’s “Best Media & Marketing” award.
From there, the next step was obvious:
What if we built a team from day one that treated motorsport as a serious brand platform – with racing, media and commercial strategy all holding equal weight?
Chicane Motorsports is the answer.
Why We’re Called Chicane
In racing, a chicane is that sequence of corners that separates the bold from the tentative. It’s where:
races can be won or lost
drivers prove their commitment
fans hold their breath
We chose the name because we’re not interested in simply circulating and hoping someone notices.
We’re here to be the team that takes smart risks, makes bold moves and helps brands stand out – on track and on screen.
Meet the Owners
different lanes.
One shared obsession with doing things properly.
Cody McKay –
Driver & Media Personality
Aussie Racing Cars driver, natural entertainer and the face you’ll see behind the helmet and on camera.
Cody brings:
on-track performance
authentic connection with fans
a growing motorsport audience across social and YouTube
He’s the one turning laps and telling the story from the cockpit.
ANDREW BENDA -
business development
Andrew Benda brings more than a decade of involvement supporting drivers and teams, with a reputation for building performance-driven culture and thinking outside the norm to deliver results.
What We Stand For
Performance – Professional operations and a commitment to delivering on track, not just online.
Partnership – Long-term relationships with brands, not one-and-done logo deals.
Proof – Content, coverage and numbers that partners can actually take back to their board or executive team.