Partnership Opportunities
Sponsorship built around brand visibility, content
and commercial return.
We don’t offer one-size-fits-all logo packages. Every Chicane partnership is built to support your brand, your goals and your budget – backed by an award-winning media and marketing program.
Why Brands Partner with
Chicane Motorsports
Two cars, one smart program
Double on-track presence at Australia’s biggest events – Bathurst, Townsville, Gold Coast and more.
Serious content, not happy snaps
Professional behind-the-scenes coverage, race recaps, interviews and sponsor storytelling made for Instagram, TikTok, YouTube and LinkedIn.
Award-winning media & marketing
Built by the 2025 “Best Media & Marketing” winners in Aussie Racing Cars.
ROI you can actually see
TV exposure, social reach, impressions and equivalent media value, reported in plain English.
The ultimate ownership team
A driver, a PR & marketing agency owner and a finance/business strategist – all obsessed with making partnerships work commercially.
Partnership Levels
We build partnerships from [from $X + GST], with opportunities ranging from full-season naming rights through to round-based and content-led collaborations.
Title Partner – “Chicane Motorsports powered by [Brand]”
Our top-tier, naming rights partnership for brands that want category-leading presence.
Naming rights across all team communications
Primary logo on both cars (bonnet, doors, rear, key broadcast angles)
Branding on driver suits* and team apparel (*where category allows)
Prominent branding on transporter, pit signage and website hero
Principal partner status in all press releases, media and race weekend content
VIP hospitality and grid/pit access at key rounds
Quarterly performance & ROI reporting
major team partner
High-impact presence for brands that want to be seen across the full season.
Significant logo placement on both cars in strong positions
Logo on team shirts and select apparel
Branding on transporter and/or pit signage
Inclusion in race weekend content and announcement posts
Mention in relevant press releases
Paddock/pit tours and grid walks (where available)
Mid-season and end-of-season snapshot reports
Guest Car Round Partner
For brands that want to own a specific event like Bathurst, Townsville, Gold Coast or Adelaide.
Primary or major branding on the Guest Car for your chosen round
Pre-event announcement featuring your brand as Round Partner
Race weekend content bundle – Reels, photos, stories
Post-event recap with social metrics and key exposure highlights
Hospitality and paddock access for your team
Option (subject to approvals) to run your ambassador/CEO as the driver
Supporting Partner – Official Team Partner
Cost-effective, consistent visibility for brands wanting to stay in the conversation all year.
Logo placement on one or both cars (bumper, rear quarter, wing etc.)
Logo on team website partner page
Inclusion in “thank you” and race recap posts
Tagging in selected race weekend content
End-of-season highlight snapshot
Access to discounted hospitality packages
Content & Media Partner
For brands obsessed with storytelling and digital reach – with or without major on-car branding.
Co-branded content series (e.g. “Behind the Chicane”, “Finance Meets Fast Lanes with [Brand]”)
Sponsored YouTube episodes, shorts and social content
Educational or brand-aligned videos featuring your product/service
Integration into newsletters, LinkedIn articles and PR
Optional co-branded lead magnets or digital campaigns “powered by Chicane Motorsports”
HOW WE WORK WITH YOU
HOW WE WORK WITH YOU
Discovery – We get clear on your goals, audience and budget.
Design – We recommend the best partnership tier, events and activations.
Launch – We align branding, content and PR ahead of the season.
Delivery – We execute on-track, trackside and online.
Report & Renew – We present results and map out the next phase.